
FOR
MORE INFORMATION:
Fran
Strebing Phone
(309) 834-7378
Deputy
Director, Marketing Email fran@cira.com
Central
Illinois Regional Airport
BLOOMINGTON,
IL (March 154,
2006)--The Central Illinois Regional Airport at Bloomington-Normal announces
the launch of its new CIRA Rewards loyalty program. The airport wants to reward the passengers of the Central
Illinois Regional Airport that travel frequently and choose to fly from
CIRA.
Three
levels offer rewards ranging from in-airport coupons for food and merchandise
to frequent flier miles and upgrades on airlines serving CIRA. Members receive one point each time they
travel on an airline through the Central Illinois Regional Airport.
“We
wanted a program that would offer added value to our best customers, “ said
Paul Harmon, Chairman of the Bloomington-Normal Airport Authority Board of
Commissioners. “CIRA Rewards will help
us offer something in return for their regular use of our airport.”
Specific
information on the program can be obtained through the airport’s website at www.cira.com.
New Rewards members can expect to receive their own personalized Rewards
card in the mail shortly after signing up for the program.
“This
is one of only a handful of loyalty programs offered by airports in the
country, the first in our region, and also one of the most advanced,” according
to Carl Olson, Executive Director at CIRA. “ We want our passengers to know we
value their business and we know they have options. We want CIRA to be the central Illinois business traveler’s
airport of choice.”
Dan
Irvin, Director of Corporate Communications and Public Relations for Mitsubishi
Motors North America has already joined the program. “The free parking, airline
choices and easy to navigate terminal building, make flying out of Central
Illinois Regional Airport a pleasant experience,” said Irvin. “It’s great to be
rewarded for flying out of what’s already the most convenient downstate
airport.”
Reducing
the stress of business travel is also one of the goals of the program. Says Olson, “This is just one more example
of how Central Illinois Regional Airport is your easy, low cost way to fly.”
The
Central Illinois Regional Airport carried close to half million passengers
through Central Illinois in 2005. With
five airlines, five car rentals and a variety of food and retail shops housed
in a modern terminal building, the airport offers convenient access to worldwide
destinations. #
